How the luxury Abu Dhabi-based airline is continually reinventing flying
Abu Dhabi-based Etihad Airways is tackling the challenge head on with the launch of a new state-of-the-art Innovation Centre.
The new facility comprises two fully-equipped meeting, project management and research rooms with high-tech audio-visual and IT equipment, as well as an auditorium intended for lectures from global experts in design, service, marketing, and guest experience.
The Innovation Centre is a research centre of excellence, where fresh ideas are brought to life as unique products and remarkable experiences. Facilitating this is a product concept room where early thinking can be quickly roughed out from scratch.
Peter Baumgartner, Etihad Airways’ chief commercial officer, said: “We are always at the forefront of innovation. The new state-of-the-art facility creatively demonstrates our remarkable product and service, and embodies the vision for the future of Etihad Airways and the Etihad Experience.
“After celebrating a decade of innovation, we are now looking at the next decade – and the new Innovation Centre provides us, our crew and partners, the right environment to come together to create new opportunities for Etihad Airways and for Abu Dhabi.”
The Etihad Airways Innovation Centre has been designed to enable people to discuss and share ideas.
The centre is also home to Etihad’s Innovation Training Academy which comprises the largest A380 and B787 cabin service and safety trainers in the world.
Baumgartner added: “The Etihad Airways Innovation Centre and the Innovation Training Academy further demonstrate our commitment to safety, innovation and individuality, which are part of the DNA of Etihad Airways.
“We have developed a world-class training environment like no other to ensure we continue to deliver on the expectations of our guests.”
The cabin trainers are complemented by 10 classrooms in an open training environment. The Innovation Training Academy is the evolution in learning required to prepare cabin crew with the skills to deliver the highest level of safety and hospitality for guests.