Etihad Airways has unveiled its new Business Studio onboard its Airbus A380 and Boeing 787 Dreamliner aircraft, offering a luxurious standard usually associated with the rest of the industry’s first class travel.
The Etihad Airways Business Studio will be introduced late this year when the Abu Dhabi-based airline takes delivery of its first A380 and B787 aircraft and will be rolled out across the fleet.
President and CEO of Etihad Airways, James Hogan, said: “We undertook five years of research with focus groups in Sydney, Abu Dhabi, London and New York. Their task? To design the perfect flight.
“From the research, we created the plan for the future and now we continue the journey of how to meet our criteria of being best in class. It is more than just investment in aircraft, it’s continuous investment in quality and differentiation.”
A total of 70 Business Studios are located on the upper deck of the A380, while the B787 has 28 Business Studios, all offering aisle access and a fully flat bed of up to 80.5 inches long.
Peter Baumgartner, Chief Commercial Officer of Etihad Airways, said: “We have been developing the Business Studio over the past five years, with a firm commitment to provide the highest levels of innovation, style, and comfort in business class travel.
The Business Studios, which are arranged in a 1-2-1 configuration, giving direct aisle access to all guests, are also the airline’s first dovetail (forward and aft) layout.
The suite has a 22-inch wide seat and separate ottoman, which together create a fully flat bed of up to 80.5 inches long.
The seats have been supplied by EADS Sogerma for the Airbus A380 and Zodiac Aerospace for the B787, and are upholstered in leather by Poltrona Frau, the prestigious Italian suppliers of Ferrari’s interiors.
Generous storage is also available inside the Business Studio, including room underneath the ottoman for carry-on items and shoes, as well as a large top-loading cupboard for water bottles, headsets, literature and other items.
The Business Studio has video touchscreen handsets, offering an additional screen for guests to maximise their entertainment, so they can play games or view the moving map while watching a movie. Noise cancelling headsets are provided across all cabins, with built-in magnetic audio jacks to ensure the best sound quality.
The A380 will have Etihad Airways’ full mobile and Wi-Fly connectivity, while the B787 is equipped with Wi-Fly.
On the A380, First and Business Class guests will be able to relax in The Lobby, a serviced lounge and bar area located between the First and Business cabins.
Importantly for the airline’s Muslim guests, Etihad Airways has created prayer areas which can be curtained off for privacy and are equipped with a real-time electronic Qibla-finder showing the exact direction of Mecca based on the aircraft’s geographical position.